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I Do Want Fries with That! Wendy’s New Ad Campaign
In the fast-food battle zone, the lines have long been drawn: McDonald’s runs the French fry business, and everyone fights …Continue reading →
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The Never-Ending Burger Battles: Burger King v. Wendy’s
When Burger King decided it wanted to take back its status as the second-largest fast-food burger chain, it brought out …Continue reading →
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Burger Wars in India: Fast Food Chains Are Finding Creative Ways to Enter a...
In the Hindu religion, the predominant belief system in India, cows are sacred, and eating beef is strictly forbidden. This …Continue reading →
View ArticleWhen a Differentiation Advantage Becomes a Supply Detriment: Wendy’s Limited...
As a key distinction for its offerings, Wendy’s has always highlighted its use of fresh beef in its burgers, comparing …Continue reading →
View ArticleA Foot Soldier in the Ongoing Chicken Wars
There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …Continue reading →
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